IR Magazine Media Kit - 2023
IR Magazine is a world-renowned provider of timely and insightful best practice guidance for IR teams globally.
Who we are
IR Magazine is a world-renowned provider of timely and insightful best practice guidance for IR teams globally.
IR Magazine is the independent, global voice of the investor relations profession. We’ve been at the heart of the investor relations community for more than 30 years – covering the evolution from financial communications and PR to strategic investor relations and capital markets intelligence. IR Magazine is a truly global digital publishing and events company – whether you prefer to read articles, attend forums, listen to podcasts or watch videos, we’ve got you covered.
From ESG to earnings results, corporate access to corporate governance, we support public companies in meeting the needs and expectations of their investors and other stakeholders through our award-winning events and editorial coverage.
How we work with you
As the creators of the largest investor relations community, IR Magazine delivers a holistic suite of solutions that empower businesses and organizations to strategically engage with IR teams across the world, create value, and achieve success.
We help our clients start conversations, build engagement and position themselves in front of senior-level investor relations officers and decision-makers.
Since our establishment over 30 years ago, IR Magazine has amassed the largest network of IR professionals in the world, giving us the unique ability to place your brand in the center of the IR buzz.
We can help you:
Build your marketing content and proposition into the right conversations with the right audience at the right time
Showcase your thought leadership credentials with engaged, responsive audiences
Generate a consistent pipeline of leads for your sales teams
Achieve meaningful engagement with some of the industry's most influential decision-makers
Position your brand and services as a key partner to IR teams
Create compelling stories around your brand with headline-worthy research and analysis
Offer you unrivalled face-to-face access to qualified decision makers, all keen to further enhance their IR programme
Share your brand stories, content and conversations with our 78,000 registered members, 70,000 monthly website users and 26,500 followers on social media.
Some of the brands
we help
Some of the brands we help
Choose the solution that fits your goals
Choose the solution that fits your goals
Programs tailored to your budget, goals and business
Whether you want us to create an end-to-end program to build your profile in the community, or ask us to create a tailored multichannel demand generation package, we’ll help you achieve your marketing goals by delivering outstanding cut-through, engagement and ROI.
Our own in-house data and analytics capabilities, analyze every touch-point and interaction with this community.
This has uniquely enabled us to pinpoint exactly what interactions and marketing tools are working best with the audiences that you engage with on a daily basis.
We are therefore able to offer you the most direct and cost-effective access to your key audiences and not only position you as a partner of choice, but also help you engage and interact with your key prospects.
Choose a combination of tailored options:
- Thought leadership
- Lead generation
- Networking
- Branding
Thought leadership
Being seen as thought leaders in the IR community will drastically enhance your credentials and support your marketing ambitions.
IR teams look to thought leadership to learn about a potential partner as it demonstrates an organization's calibre of thinking as well as what they contribute to the marketplace. Thought leadership allows businesses to define their solution through a customer lens by way of building a quality reputation.
IR Magazine will work closely with you to help shape and create your thought leadership, helping you create the content your prospects need, elevating your business from the crowd.
Partnering with IR Magazine will help position your brand as a thought leader and voice of authority within your market.
Events
IR Magazine Think Tanks and Forums are consistently praised by the industry for their insight and intelligence they offer attendees.
Similarly, our event partners benefit from unrivalled opportunity to be viewed as a thought leader as well as showcase their products and services to an audience of highly engaged issuers, who have invested time and money to understand how they can improve their work.
Our events are a powerful vehicle for building your personal profile, positioning yourself and your business as trusted thought leaders, and getting valuable face time with potential clients and advocates.
Go to events calendar
Best practice reports
IR Magazine produce a series of best practice reports, analyzing industry trends and establishing what constitutes best-in-class in various, practical and topical, aspects of an IROs work. Each report is open to one exclusive partner who benefits from extensive lead generation opportunities, as well the chance to contribute their thought leadership to each of the reports they sponsor.
Go to Best Practice Report topic lists
Quarterly deep dives
Four times a year, IR Magazine publishes our interactive, highly engaging issues, containing deep-dives into the timely issues affecting IR teams at that time.
Sponsors are invited to contribute their thought leadership to each of these topics, and benefit from the exposure lead generation.
Go to features list
Research reports
IR Magazine conduct the largest surveys of IR teams globally, as well as in-depth research and analysis with the buy side and sell side.
These research-led reports provide exclusive and highly valuable insights for the global IR community, as well as targeted thought leadership and lead generation opportunities for a sponsor.
Sponsoring an IR Magazine research reports provides on average 4 times the leads of client written content.
Go to reports library
Podcasts
The Ticker podcast reached 4,200+ listeners in 2022, and over 144,000 social impressions. The podcast is our fastest growing audience.
Each podcast includes a discussion or interview with an industry thought leader, exploring key topics in an IROs workflow.
Go to The Ticker
IR TV
Thought leadership videos on IR Magazine’s YouTube channel will help you build credibility with our community, increase brand awareness among your target audience and gain exposure and drive new leads for your business.
Go to IRTV
If you’re confident with the content you already have, we can make sure it gets the engagement it deserves though our multichannel demand generation packages.
We’ll work with you to create the most effective channel mix for your budget and goals based on our dedicated channels:
Newsletters
Each month, the IR toolkit newsletter is emailed to over 7,700 subscribers, enabling you to showcase your downloadable content and drive qualified lead generation.
Website
IRmagazine.com attracts over 31,400 visitors monthly, and by hosting it on our website, your content will be promoted to our global audience. Our unique analytics and profiling ensures that your content will be pushed to those prospects who are actively seeking expertise and support in the topic of your content.
Topic sponsorship
Target our website users specifically by topic area to focus your branding and lead generation opportunities. Topic sponsorship offers you exclusivity on a topic section and individual articles under that area of the website for your banners and adverts, as well as on the home page of IRmagazine.com. You'll also promote your thought-leadership exclusively, which will be included in your topic area of the website, and in our dedicated white paper section.
Webinars
Hosting webinars on our dedicated channel allows you to reach a highly engaged audience. We deliver a comprehensive marketing program, including a consultation with our content team to ascertain webinar topic, hosting of the webinar by our renowned content team, speaker recruitment and full technical support.
All our lead generation is privacy and data law compliant.
IRMagazine.com
The IR Magazine website attracted over 700,000 visitors in 2022. Increase brand awareness and exposure for your brand, and drive traffic to your website by showcasing your business to our highly targeted global IR audience.
Newsletters
Our three newsletters– IR Magazine Weekly, Editor's Picks and IR Careers – highlight the latest news, event updates, videos and audio content from IR Magazine to region-specific IR-focused audiences.
We are able to geo-target your content to different regions to ensure your message is relevant to our community.
Awards
We hold 6 awards ceremonies across the globe every year, bringing together the cream of the IR community and recognising those leading the way. Partnering on our awards associates your brand with success, and offers extensive branding and visibility throughout the year-long lifecycle of the event.
Forums and Think Tanks
Holding an average of 20 events a year globally, IR teams join us to hear on leading best practice from North America, Europe and Asia. Gain exposure, meet the community and connect your brand by partnering on an event aligned on subject matter or audience type.
Contact us
EMEA and Asia
Ross Ingram
Tel: +44 (0) 208 004 0129
Forums and Think Tanks
Our events bring together a knowledgeable and engaged audience of IROs, keen to enhance their IR program.
Far beyond the dated practice of collecting business cards for the sake of it, our invitation-only think tanks and forums contain multiple round table discussions, enabling you to start creating in-depth, qualified relationships with potential clients and advocates.
Awards
The 6 IR Magazine Awards ceremonies we run each year give you the chance to network with the wider IR community too, in a more relaxed setting.
Custom events
IR Magazine are regularly commissioned to run bespoke events for clients, be it a product/market launch, private roundtable or full day of programming, delivering our audience directly and exclusively to your team.
IR Magazine summer 2023 features list
Editor’s note
Welcome to your summer issue of IR Magazine in which we take deeper multimedia dives and speak with leading IROs, investors and analysts across cap sizes and sectors on the timely issues of careers, activism and mergers and acquisitions to see what they really mean for investor relations.
Cover story: Winning friends and influencing investors
With the likes of ISS and Glass Lewis less likely to support activists and big passive funds returning voting rights to shareholders in recent years, IR Magazine looks at what’s really changed when it comes to gathering support for the proxy season.
Your first 100 days
You’ve just arrived in your IR role, so what goals should you set yourself and how should you measure them? IR Magazine speaks with IR veterans to discover the reality beyond the job description from their own experiences. What steps should IROs take to build a world-class IR program from the get-go? And what milestones should you be hitting in your first 100 days on the job?
Pre-emptive strike
With shareholder activism on the up and funds adopting new tactics, IR Magazine explores how companies can best prepare themselves for activist activity. We profile the most prominent activists today, analyzing their strategies and engagement styles. We also look at best practices for identifying activist funds and preparing an activist playbook.
Plus: hear lessons from recent campaigns at Salesforce, Disney and other major companies.
Upskill for ESG success
Everyone is trying to become an ESG expert but do you need an ESG qualification to support your career? We investigate how IROs are getting themselves trained up to get ahead of the curve. We speak to IROs about the qualifications they took, their motivations and their outcomes. Would they recommend those qualifications to their IRO peers or is the vast set of standards best learned ‘on the job’?
Deal-makers and deal-breakers
IROs on both sides of a deal tell us how they managed stakeholder relationships through a major transaction and recount lessons learned. They explain the challenges of shareholder turnover, working with the legal team and retaining credibility when the deal outcome is uncertain. In addition, we examine trends in the M&A space. Will deal-making continue to be sluggish or could it rebound later this year? What factors will make the difference?
Dream team
In this feature, we examine how to build your IR team and retain top talent. It’s an employees’ job market and IR recruitment is a constant challenge. From one-man operations to larger teams, we explore how to select the right individuals for your IR program and attract the best candidates in the market. Where do renumeration and professional development fit into keeping your team together? And what do differing upcoming generations expect from their IR careers?
Picking your battles
IR Magazine’s new Corporate Social Activism report reveals the true level of political and social engagement made by companies, from employment rights to environmental attitudes, and the positive and negative impact those stances have on investors. Our research finds both IROs and investors agree it is important for companies to have stated positions on social and political issues – but they also say companies should not actively seek stated positions and should maintain neutrality where possible. Do the IROs and investors we speak with think that’s possible in this hyper-sensitive world?
Excellence celebrated at IR awards in the US and Canada
The winners were announced at the sold-out glittering IR Magazine Award ceremonies in New York and Toronto this spring where we celebrated the finest achievers and achievements in IR in the US and Canada. We reveal who won what in the researched and nominated categories, showcase the entries that impressed the judges and hear takeaways from red-carpet interviews.
Calendar
Register to attend IR Magazine forums, think tanks and awards near you around the world.
IR Magazine Spring Issue 2023 edition
Editor’s note
Welcome to our streamlined spring issue in which we take deep dives into the timely issues of corporate access, shareholder targeting & ID and communications tools in technology and social media, to prepare and inspire your IR calendar, outreach and engagements over the coming months.
Cover story: Planning your investor day
After two years of pandemic-enforced restrictions, members of the investment community need a compelling reason to travel to investor and analyst days. How are companies this year designing their investor and analyst days to ensure a high-value experience for attendees? The investor day is an IRO’s time in the spotlight and a reflection of the brand so how are IROs innovating? How are IROs engaging their retail shareholder base in their investor days? Will hybrid investor days continue in 2023?
Corporate access: The investor view
What do investor preferences for corporate access look like in 2023? We investigate investor views on investment conferences, non-deal roadshows and other channels for meeting with companies. What kind of events are most popular? When do investors prioritize in-person engagement? How can companies use this insight to plan effective engagement programs?
The global push for transparency
Around the world, regulators are implementing or considering new rules that promise more transparency in stock trading. The changes focus on a variety of areas, from activist activity and pay-versus-performance disclosures to off-exchange trading and voting at the AGM. We review the global push for more shareholder transparency and ask whether regulators are able to deliver what they promise.
What IROs really think of the return to in-person events
IR Magazine takes stock of the return to in-person roadshows, site visits, investor days and investor conferences after years of mandatory virtual engagements. We study the real-world practicalities and outcomes of the transition and mix of the two platforms, the levels of event satisfaction and how IR events will really evolve. IR Magazine puts our findings to global senior IROs for their verdicts.
Targeting the second tier
With global travel back on the agenda, companies are visiting major money centers on a regular basis. Beyond the New Yorks, Bostons and Londons of the world, however, which second-tier centers are hidden gems for IROs in the search for new capital? We investigate the most promising second-tier cities – such as Chicago, Denver and Amsterdam – for non-deal roadshows and ask roadshow veterans how to make the most of a trip. Understand who the influencers are in those second-tier cities and maximize the use of your management’s time. What are the investor perspectives and expectations in those second-tier cities?
Socializing with retail investors
Given the rise in retail investment over the last few years, companies are turning to social media, including emerging platforms and financial influencers, to connect with this growing audience. But others remain wary of social media, questioning the return on investment for time-strapped IROs and the risk of losing control of your message. We examine how IR teams are successfully using social media, finfluencers and journalists to engage with retail investors.
Top 10 smartphone apps for IROs
A smartphone can be an IRO’s best friend but app innovation has slowed. Which apps do IROs swear by – Calendly, FactSet and Bloomberg – and what bespoke services do they want?
Excellence celebrated at South East Asia and Greater China Awards 2022
PTT Exploration and Production, the Thai state-owned and Stock Exchange of Thailand-listed oil and gas company, and Thai petrochemicals producer Indorama Ventures took home three trophies apiece at the IR Magazine Awards – South East Asia 2022. Meanwhile, China Resources Beer and BC Technology Group came out on top at the IR Magazine Awards – Greater China 2022, with each company picking up three prizes. Winners of both awards reveal the secrets of their success to IR TV.
Calendar
Register to attend IR Magazine forums, think tanks and awards near you around the world.
Investor Events - March
With a return to in-person events after the Covid-19 pandemic, this report will examine the transition back to in - person from virtual for roadshows, site visits, investor days and investor conferences.
The report will provide an in-depth exploration of this transition, looking at aspects such as the virtual/in-person mix, event satisfaction and what does the mix of virtual/in-person events look like in the future.
Outsourcing - May
This report will explore which activities are currently being outsourced, which are not, and which would never be outsourced along with the cost vs satisfaction of outsourcing these activities.
Service provider selection criteria will also be looked at as well as the projected expectations of the levels of outsourcing and budget change over the next 2/3 years.
Investor Meeting - September
With a return to in-person meetings after the Covid-19 pandemic, the report will examine the new post-pandemic landscape for investor meetings. We will examine the use of in-person and virtual formats and how this has changed from pre-Covid times, when different formats and are used, what different expectations there are for in-person and virtual meetings and how this has changed investor targeting.
| Publication | Report Title |
| February | Corporate Social Activism |
| March | Investor Events |
| April | Investor Perception Study – US 2023 |
| April | Investor Perception Study – Canada 2023 |
| April | IR Strategy - Goal and Challenges 2022 vs going forward |
| May | Outsourcing |
| May - June | Supply chain & effect on IR |
| May - June | Investor Perception Study – Europe 2023 |
| July | Small / Mid cap |
| September | Meeting - Calendar Management |
| November | Global Roadshow |
| October | Global Practice Report I |
| November | Global Practice Report II |
| December | Investor Perception Study – Asia 2023 |
IR Magazine specs
Ready to unveil your marketing campaign to the IR community and start seeing the results?
Please review our technical specs and contact details below for information about the materials you need to supply for your campaign.
Read on for:
- Magazine advertising
- Digital topic sponsorship
- White paper sponsorship
- Web banner advertising
- Native advertising
- IR podcasts
- eNewsletter banners
- Social media sponsorship
- Sponsored research reports
Artwork to be supplied as a press-optimized PDF file (Acrobat-generated) with all fonts and hi-res images (300dpi) embedded.
Failure to embed high-res images will result in pixelated output.
Please note that while IR Media Group endeavors to ensure all advertisements are correctly reproduced, it will not be held responsible for errors due to incorrectly prepared files.
Artwork sizes
Full and double-page ads must include crop marks and bleed.
Full page
Trim size:
Metric: 208mm (w) x 270mm (h)
Imperial: 8.189” (w) x 10.630” (h)
Bleed size:
Metric: 214mm (w) x 276mm (h)
Imperial: 8.425” (w) x 10.866” (h)
Type area:
Metric: 188mm (w) x 250mm (h)
Imperial: 7.400” (w) x 9.843” (h)
Double-page spread
Trim size:
Metric: 416mm (w) x 270mm (h)
Imperial: 16.378” (w) x 10.630” (h)
Bleed size:
Metric: 422mm (w) x 276mm (h)
Imperial: 16.614” (w) x 10.866” (h)
Type area:
Metric: 396mm (w) x 250mm (h)
Imperial: 15.591” (w) x 9.843” (h)
Half-page
Metric: 188mm (w) x 115mm (h)
Imperial: 7.400” (w) x 4.528” (h)
Supply of artwork
Email: James Noden
We Transfer: Send to james.noden@irmagazine.com
Contact: James Noden Tel: +44 20 8004 6215
DIGITAL TOPIC SPONSORSHIPS
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Topic areas
Topic areas available for section sponsorship include:
• Activism
• Buy side
• Careers
• Case studies
• Corporate access
• ESG
• Regulation
• Reporting
• Sell side
• Shareholder targeting & ID
• Small cap
• Technology and social media
Sponsor statement
This message appears on all articles tagged with your specific topic and can be up to 500 characters including spaces.
If you wish some of this text to link to a URL, please include this and indicate which words in the text you wish to link to.
If you wish a link to be visible in your sponsor message, these will form part of your allowance of 500 characters.
Topic sponsorship also includes web banner advertising and white paper sponsorship – please see these sections for the web banner and white paper specs.
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Artwork requirements
• A PDF version of your white paper/thought leadership piece
• The lead-generation piece’s title
• A short blurb describing the value proposition of the piece for an IR audience, for inclusion on the download page. This can be up to 500 characters including spaces
• A link to your privacy policy on your website
• A high resolution company logo, confirmation of how you would like your company name to be written and a link to your website
• Confirmation of your LinkedIn and Twitter handles
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Please note it can take up to three business days from receipt of your materials for the materials to go live.
• File type: gif, gif89a or jpg format (if you would like to submit Flash files, please let me know as I will need to supply you with further specifications)
• File sizes: should be kept low, ideally less than 25k
• Files should be accompanied by a link (this cannot be an email address).
• Image sizes:
o Leaderboard: 728 pixels (w) x 90 pixels (h)
o Medium rectangle: 300 pixels (w) x 250 pixels (h)
o Sidekick: 300 pixels (w) x 600 pixels (h)
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
• Additional html5 specs:
o Html5 ads – required click tracking macros:
https://adbutler.com/help/article/adbutler-click-tracking-html5
• Additional 3rd party script tag ad specs:
o Serving 3rd-Party Ad Tags – inserting tracking macros:
https://www.adbutler.com/help/article/serving-3rd-party-ad-tags
o Common 3rd party ad tag examples:
https://www.adbutler.com/help/article/examples-of-common-3rd-party-ad-tags
o Help guide for 3rd party tags/script ads:
https://adbutler.com/help/article/third-party-ins-tag
Podcast advertising can be added at the beginning, middle and/or end.
Depending on your preferences, you can opt for one of two methods:
• You provide a script/brief that is read out on air
• An mp3 audio file you have provided is inserted into the recording
In both cases, we are looking at a maximum of 20 seconds if we want to achieve full effectiveness.
Supply of information
James Beech
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Artwork requirements
• Artwork as animated .gif or .jpeg file, 72 dpi, RGB format
• File sizes should be kept low, ideally less than 25k in size
• Please supply a link, this cannot be an email address
• As .gifs (.gif89a) do not animate in Outlook 7, please submit a .jpg or .gif file without rotation. If you submit an animated .gif file, we suggest you put all your salient information on the first slide
Sizes
Email leaderboard: 600 pixels (w) x 74 pixels (h)
Email sidebar: 200 pixels (w) x 310 pixels (h)
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
LinkedIn
Image size: 1200 pixels (w) x 627 pixels (h) (please include IR Magazine logo)
Copy limit: 500 characters including spaces
Twitter
Image size: 1024 pixels (w) x 512 pixels (h) (please include IR Magazine logo)
Copy limit: 210 characters including spaces
Please let us know your Twitter handle so we can tag you in our posts
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
SPONSORED RESEARCH REPORTS
Artwork requirements
• Logo in vector format with all type outlined as Adobe Illustrator .eps file, or as a 300dpi jpeg CMYK bitmap format at 50mm width
• Sponsor’s statement of maximum 1,050 characters, including spaces
• A link to your privacy policy on your website
Supply of artwork
James Noden Tel: +44 20 8004 6215
