Factor in webcasting, analytics and omni-channel engagement when innovating your earnings calls
For investor relations professionals, the idea of innovation is often met with a healthy dose of skepticism. It’s easy to understand why: in today’s challenging and complex business environment, the responsibility of managing communication between corporate leadership and stakeholders leaves no room for risk.
But companies that want to increase visibility, attract new investors and stay competitive are finding ways to innovate traditional IR processes to adapt to evolving investor expectations and drive business success. At Notified, we’re seeing investor relations teams lean into technology that delivers flexibility and optionality, while ensuring compliance and security – based on the following three trends.
1. Use of webcasting technology to deepen stakeholder engagementFor earnings webcasts, reliability and compliance are table stakes. But IR professionals must continually adapt to the evolving expectations of stakeholders, particularly when it comes to digital accessibility compliance and user experience. Innovative webcast providers are offering features and functionality that improve the audience experience, allowing end-users to have more control over their participation, deepening engagement.
2. The continued importance of data and analyticsAdvancements in communications technology have given IR teams access to stakeholder data that can help inform strategy – from understanding investor sentiment to monitoring social media channels to stay on top of conversations.
With analytics and listening tools in place, communicators have the opportunity to benchmark how earnings were received and provide powerful insights to the management team post-call.
3. Omni-channel engagementFrom the IR website to filings, webcasts, social media and mobile apps, reaching stakeholders in the way they prefer can improve visibility and provide a competitive advantage. Further, analyzing cross-channel data can give leadership teams the insights and analytics they need to make strategic decisions.
In this report, you’ll hear from IR leaders who are staying ahead of the curve by innovating the traditional earnings call, from content preparation and facilitating cross-departmental collaboration to webcasting technology and stakeholder engagement (both pre and post-call). And while there is no single strategy to ensure an earnings call will be effective, business leaders who prioritize innovation and make use of emerging technology are seeing the benefits of a more engaged audience.
