The post-pandemic return to in-person investor days
Unsurprisingly, IR Magazine’s research shows that a significant number of investor events remained virtual over the course of the research period from Q3 2021 to Q3 2022, a time that includes the Covid-19 pandemic. During that period, a fifth of IR professionals attended in-person investor days, compared with 26 percent who attended these events virtually.
Looking at the post-pandemic period, specifically H2 2022, in person was back in favor. During that time, 29 percent of IROs say they attended a virtual investor day but 36 percent attended in the flesh.
Physical events are certainly the preference among the IROs we hear from in this best practice report as they talk about showcasing management, bringing the investment community in to really see and feel what the company is doing, and giving analysts and investors first-hand experience of some of the intangibles that might not go into the financial modeling but can make all the difference when it comes to competitive edge.
