Get the basics right
Is your IR website working hard and smartly? If done properly, this highly adaptive resource should serve as an additional member of the investor relations team: answering investor queries, sharing the latest reports or delivering highlights from the chief executive’s speech at the AGM.
In general, IROs feel they are doing a good job when it comes to their online portal: when surveyed for IR Magazine’s IR Websites research report, just under four in five say IR websites are an effective tool for engaging institutional investors. But fewer IROs (62 percent) see them as effective in dealing with retail investors.
What about the views of the investors themselves? When asked to rate how useful they find them, 65 percent of institutional investors say IR websites are very useful when looking to invest in a company, while 63 percent find them very useful for companies they already invest in.
While positive, these numbers do leave room for improvement. So what can companies do to make sure their IR website is a working member of the team? We talk to leading IROs about what works, where to invest resources and how to assess the effectiveness of the IR website strategy.
