CS media information 2022
Here at IR Magazine, we offer innovative advertising and sponsorship opportunities to enable you to get your message in front of our high-level...
Corporate Secretary Digital Media Kit 2022
Explore how we help companies like yours to connect with the corporate governance community
About Corporate Secretary
Find out about us, our audience, and how sponsorship and advertising can help you!
The global voice of corporate governance
Here at Corporate Secretary we offer innovative advertising and sponsorship opportunities to enable you to get your message in front of our high-level audience of corporate governance professionals.
We take a consultative approach, working with you to understand your marketing objectives, develop effective campaigns and drive ROI. Our range of content, digital and event solutions can provide maximum value for any budget.
Corporate Secretary was founded in 2002 to help corporate secretaries and other governance professionals develop a deeper understanding of their roles and become more effective in them at a time when publicly listed companies’ regulatory compliance requirements began to escalate amid a series of high-profile corporate accounting scandals.
We provide a forum for governance experts and service providers to share their experiences, insights and best practice recommendations on a wide range of critical issues, from corruption, internal investigations, e-discovery and records management to succession planning, executive compensation, proxy actions and shareholder engagement. Corporate Secretary is independently owned and continues to serve a vital role in highlighting the achievements and expertise of a group of people who work outside the spotlight and are often isolated as the only individuals in their organization focusing on these complex matters.
Benefits of partnering with
Corporate Secretary include:
Audience details
- Registered readers for digital: 19,171
- Global social media audience: 11,729
- Average duration of website visit: 3 minutes 39 seconds
- Website page views/month:: 41,421
- Unique website visitors/month: 22,017
Statistics from February 2021 to February 2022
Digital topic sponsorship
Increase exposure for your business by advertising across a whole section of our website
Digital topic sponsorship
Drive traffic to your website, gain thought-leadership recognition and increase brand awareness for your business
Digital topic sponsorship offers you exclusivity on a topic section and individual articles under that area of the website for your banners and adverts, as well as on the home page of CorporateSecretary.com. You'll also have the opportunity to submit a thought-leadership white paper, which will be included in your topic area of the website, and in our dedicated white paper section.
Our global audience
Statistics from February 2021 to February 2022
Impressions and clicks of your ads are tracked, and updates are fed back to you on a regular basis.
What’s included with topic sponsorship?
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Exclusive topic sponsorship
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Sponsor statement alongside all tagged content
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Opportunity to promote your own white paper/report/guide/research within the sponsor statement
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Advertisement exclusivity on the home page of the section you sponsor
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All sponsored section content is exclusively tagged with your branding
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You will be sent weekly leads for all downloads of your white paper
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Monthly email push to our global subscribers
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NEW Monthly social media push on Twitter and LinkedIn of your whitepaper
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Monthly conference calls with our in-house marketing team to discuss metrics and success of the campaign
For more information, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia:
Ross Ingram
Tel: +44 (0) 208 004 0129
White paper sponsorship
Be seen as a thought-leader by sponsoring a white paper written by one of our corporate governance experts
White paper sponsorship
Targeted leads from your content marketing
White paper sponsorship is a fantastic way of generating leads for your business, while also improving brand and thought-leadership recognition.
Key statistics
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Average number of website page views each month: 41,421
-
Unique visitors each month: 22,017
Statistics from February 2021 to February 2022
How does it work?
Sponsor a white paper topic that's relevant to your business, and we'll feature it across multiple pages of the Corporate Secretary website including the home page and dedicated white paper section. We'll capture the details of each person who reads the white paper, and all these leads will be sent directly to you each week, providing you with hot leads that are relevant to your industry. Your white paper will also receive inclusion in the monthly special reports enewsletter and one social media push on Twitter and LinkedIn per month.
View our dedicated white paper section here.
For more information, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia:
Ross Ingram
Tel: +44 (0) 208 004 0129
Webinar sponsorship
Sponsor a webinar for the opportunity to engage with corporate governance professionals on the topics of your choice
Specialist corporate governance webinars
Gain thought-leadership recognition, audience interaction and leads
Corporate Secretary Webinars provide a channel to promote your thought-leadership, innovation and strategies to a qualified, high-value global audience. They also offer a unique opportunity to interact with the audience – and build a pipeline of leads for sales.
Moderated by our world-renowned editorial staff, our webinar sponsorships include:
- Webinar content development
- Project management and delivery
- Contact details for all opted-in registrants
- Branding with links on website, registration page, live screen, hosted recording
- Ability to ask questions to registrants
- A relevant panel speaker for your brand
For more information, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia:
Ross Ingram
Tel: +44 (0) 208 004 0129
How it works
Our webinars, created by our experienced editorial team, deliver valuable and actionable information to our global governance audience. We will work alongside your team to produce a webinar that complements your communications campaign and deliver it seamlessly on the day.
Our webinars
Take a look at some of our recent webinars here:
Podcasts
Sponsor a podcast and join the discussion, focused on the topic of your choice
Podcasts
Gain recognition as a thought-leader in corporate governance and increase brand exposure
New to Corporate Secretary, we offer the opportunity of sponsoring our podcasts. We'll discuss your requirements and plan the content to meet your needs, as well as offer your team the opportunity to join the podcasts and gain authority in your chosen topic area.
For more information, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia:
Ross Ingram
Tel: +44 (0) 208 004 0129
Key statistics
Average statistics from February 2021 to February 2022
GOVERNANCE MATTERS PODCAST
From ESG to entity management, shareholder engagement to technology, we’ll hear from award-winning governance professionals and leading advisers about the latest public company governance matters.
Website
advertising
Increase brand awareness
and drive traffic to your website
Website advertising
Drive traffic to your website and increase brand awareness and exposure for your business
Website advertising offers you the opportunity to showcase your business to our highly targeted global corporate governance audience. Your personalized banners are positioned across our website, including high-traffic locations such as the home page, unsponsored articles and all research pages.
Website advertising statistics (monthly)
- Total page views: 41,421
- Unique visitors: 22,017
Average statistics from February 2021 to February 2022
For more information, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia:
Ross Ingram
Tel: +44 (0) 208 004 0129
eNewsletters
Gain leads by advertising your business
in our regular eNewsletters to corporate governance professionals
Drive traffic to your website and increase brand awareness
Our eNewsletter briefings – Editor's Picks and Appointments Alert – highlight the latest news, event updates, videos and audio, as well as appointment updates from around the world, to region-specific, governance-focused audiences.
We offer the opportunity of sponsoring banners for our newsletters, where you can choose which region your adverts are promoted to, and whether they are shown at the top or side of the email.
Key statistics
- Average number of recipients: 5,350
- Average open rate: 16.6%
(Averages across all eNewsletter versions from February 2021 to February 2022)
Editor's Picks
Editor’s Picks is a weekly must-read eNewsletter that delivers free summaries and links for trending news stories from CorporateSecretary.com directly to inboxes and smartphones.
Frequency:
Weekly
Advertising opportunity:
Top leaderboard and sidebar banners
GRC Roundup
The weekly GRC roundup is a summary of news in the governance space. Readers will be kept up-to-date with all the latest happenings that is essential to know in their field.
Frequency:
Weekly
Advertising opportunity:
Top leaderboard and sidebar banners
Appointments Alerts
Global appointments & career advice
Appointments Alert is a unique and popular eNewsletter that tracks key appointments from around the world.
Frequency:
Monthly
Advertising opportunity
Top leaderboard – exclusive!
For more information, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia:
Ross Ingram
Tel: +44 (0) 208 004 0129
Custom content
Tailored to your interests, we'll write the content for you to help gain leads and increase industry recognition
Trusted and reliable content creation
Writing high-quality content about corporate governance is a challenging task: you need the knowledge, the time to track breaking stories, a network of governance professionals to call on, and – most of all – the nose for a great story and the ability to write snappy prose to a deadline. In short, you need the Corporate Secretary editorial team.
Thought-leadership on demand
We currently work with some of the biggest players in governance to build custom editorial strategies that power their content marketing. Our experienced editors can research, create and deliver thought-leadership and fresh news content under your brand, right on time.
All our custom content is fully researched, can include quotes from governance practitioners, is SEO-optimized and fully quality-checked.
For more information, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
View one of our sponsored reports here.
Types of editorial content:
- News articles
- Advertorials
- White papers
- eBooks
- Audio articles
- Podcasts
- Videos
Example thought-leadership topics:
Board refreshment
• Getting the right mix of skills (ESG, cyber, etc).
• Complying with Nasdaq requirements and potential SEC requirements on diversity.
• Identifying the right candidates – perhaps in new areas (not just CEOs).
• Making the best use of outside advisers.
• Reporting the board’s skills composition through the proxy statement.
Risk oversight by the board
• Identifying the top (new) risks in 2022.
• Getting the best board structure and processes to oversee risks.
• Using the proxy statement to disclose risk oversight.
• Making sure risk is addressed on the board’s agenda.
• Ensuring risk management also identifies opportunities.
Handling ESG at the board level
• How governance teams can keep the board informed on ESG issues.
• Getting the right board structure to oversee ESG risks.
• Getting the right board processes to oversee ESG risks.
• Making sure the board plays an effective role in ESG-related engagement.
Executive compensation
• Getting the right board processes in place to determine executive compensation.
• Determining if/how to link executive compensation to ESG metrics.
• Making the best use of outside advisers.
• Keeping the board informed on investor concerns and involved in engagement.
Shareholder activism on ESG
• Prospects for individual directors/board slates being targeted by activists.
• How to avoid becoming an activist target over ESG.
• Defending the board/company against an ESG activist campaign.
Onboarding and board assessments
• Latest best practices for bringing new directors onto the board.
• Latest best practices for assessing the board.
• Ensuring new board members get the correct training around ESG issues.
• Making the best use of outside advisers.
Corporate transactions and the board
• The role of the board in strategic planning and target identification.
• Advising the board on potential risks, including ESG, around M&A transactions.
• The role of the board and governance teams in answering investor concerns around a transaction.
• Best practices for due diligence, particularly around governance matters.
ESG reporting update
• Complying with new requirements expected from the SEC around climate change and human capital management.
• How to respond to investor interest in racial equity audits and reporting on the company’s approach/goals/metrics regarding diversity, equity and inclusion (DE&I).
• Evolving international standards through the creation of the ISSB etc.
• Best practices for proxy and ESG reports.
Succession planning
• Putting in place the best board structure and processes for succession planning.
• When and how to use outside advisers.
• Adapting succession plans based on Covid-19 experiences.
• Making sure plans properly address DE&I issues.
• Responding to investor questions and concerns over planning.
Event sponsorship
High engagement among the global governance community at our global events
In 2021 we’ve seen the way business is conducted and our working environment change forever! Companies realize they can now be as effective working remotely and are using new tools to ensure maximum workflow and efficiency.
The Corporate Governance specialists are at the very center of these changes. Never has their time been so stretched: be it in between virtual board meetings and AGMs or with external communications, their role has forever changed. No one understands this more than the governance community.
Our daily coverage brings together the community into what it has become today. Our platforms, which consist of digital, event and social outreach, will give you the opportunity to cut through all of the noise and help you market and brand your products, as well as continue to position yourself as the thought-leader directly to the governance community. Our audience is already highly engaged with these initiatives.
We saw a 40 percent increase in event engagement in 2020 and you will directly benefit from our ability to bring together your key stakeholders.
Given the current situation, Corporate Secretary Magazine is planning a return to in-person events in 2022. We will also be adopting a hybrid events approach in 2022. We are confident we can deliver you both thought-leadership and networking opportunities as we continue to build upon our events.
Award partnership benefits
Branding
• Partner branding on all pre-event marketing
• Onsite branding at the event
• Partner logo included as part of the partners' video, played during the awards dinner
Networking
• 1 table of 8 at the awards dinner (maximum table capacity for 2022)
Lead generation
• Advance notice of the awards nominee sent ahead of general release
• Name, job title, and company name of all awards attendees (GDPR compliant)
Awards
• Partner to present an award, to the winner on stage
• Partner name on the award you give out
• Partner logo shown on stage during the awards presentation
• Parter logo and company description to appear on each awards website with a link through to your website
• Personalized invitations for your clients
• Opportunity for partner and guests to participate in network with attendees at the pre and post-award receptions
• Partner credited as a partner in the post write up that appears on our website
Thought Leadership
• Opportunity to promote partners involvement in the awards via our social media channels
Watch the full Corporate Governance Awards 2021 here:
Forum benefits
Branding
• Partner branding included on all event-related marketing materials sent out in the run-up to the event
• Partner logo and description on the event website and platform with a link through to your site
• Opportunity to display white papers and other types of content at each event
Thought leadership
• Participation in a relevant panel at the event, which will also be available in a hybrid element
• Participation in the Q&A as part of your session
Networking
• 4 attendee passes (plus thought leader speaker) to attend and participate in discussions
• Opportunity to engage with attendees throughout the day
Lead generation
•Name, job title and company for all event registrants (GDPR compliant)
Watch the replay for Corporate Secretary's Governance during Covid-19 event here
Event calendar
Corporate Secretary Forum – Summer
Hybrid
May 19
ESG Integration Forum – Asia
Online
June 9
Corporate Secretary Forum & Awards – ESG Integration Summer
Hybrid
July 14
Corporate Transaction Forum
Hybrid
September 21
Corporate Secretary Forum – US
Hybrid
November 9
Corporate Governance Awards
Online
November 9
Corporate Secretary Forum – Europe
Hybrid
November 17
ESG Integration Forum – US
Online
December 1 - 2
For more information or to discuss any of our editorial topics in more detail, please contact:
US:
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia:
Ross Ingram
Tel: +44 (0) 208 004 0129
Corporate Secretary – Specs
Ready to unveil your marketing campaign to the governance community and start seeing the results?
Corporate Secretary – Specs
Ready to unveil your marketing campaign to the governance community and start seeing the results?
Please review our technical specs and contact details below for information about the materials you need to supply for your campaign.
Artwork to be supplied as a press-optimized PDF file (Acrobat-generated) with all fonts and hi-res images (300dpi) embedded.
Failure to embed high-res images will result in pixelated output.
Please note that while IR Media Group endeavors to ensure all advertisements are correctly reproduced, it will not be held responsible for errors due to incorrectly prepared files.
Artwork sizes
Full and double-page ads must include crop marks and bleed.
Full page
Trim size:
Metric: 208mm (w) x 270mm (h)
Imperial: 8.189” (w) x 10.630” (h)
Bleed size:
Metric: 214mm (w) x 276mm (h)
Imperial: 8.425” (w) x 10.866” (h)
Type area:
Metric: 188mm (w) x 250mm (h)
Imperial: 7.400” (w) x 9.843” (h)
Double-page spread
Trim size:
Metric: 416mm (w) x 270mm (h)
Imperial: 16.378” (w) x 10.630” (h)
Bleed size:
Metric: 422mm (w) x 276mm (h)
Imperial: 16.614” (w) x 10.866” (h)
Type area:
Metric: 396mm (w) x 250mm (h)
Imperial: 15.591” (w) x 9.843” (h)
Half-page
Metric: 188mm (w) x 115mm (h)
Imperial: 7.400” (w) x 4.528” (h)
Supply of artwork
Email: James Noden
We Transfer: Send to james.noden@irmagazine.com
Contact: James Noden Tel: +44 20 8004 6215
DIGITAL TOPIC SPONSORSHIP
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Topic areas
Topic areas available for section sponsorship include:
• Appointments
• Compliance
• ESG
• Enforcement
• Shareholders
• Technology & social media
• The boardroom
Sponsor statement
This message appears on all articles tagged with your specific topic and can be up to 500 characters including spaces.
If you wish some of this text to link to a URL, please include this and indicate which words in the
text you wish to link to.
If you wish a link to be visible in your sponsor message, these will form part of your allowance of 500 characters.
Topic sponsorship also includes web banner advertising and white paper sponsorship – please see these sections for the web banner and white paper specs.
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Artwork requirements
• A PDF version of your white paper/thought leadership piece
• The lead-generation piece’s title
• A short blurb describing the value proposition of the piece for a governance audience, for inclusion on the download page. This can be up to 500 characters including spaces
• A link to your privacy policy on your website
• A high resolution company logo, confirmation of how you would like your company name to be written and a link to your website
• Confirmation of your LinkedIn and Twitter handles
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Website banners
• File type: gif, gif89a or jpg format (if you would like to submit Flash files, please let me know as I will need to supply you with further specifications)
• File sizes: should be kept low, ideally less than 25k
• Files should be accompanied by a link (this cannot be an email address).
• Image sizes:
Leaderboard: 728 pixels (w) x 90 pixels (h)
Medium rectangle: 300 pixels (w) x 250 pixels (h)
Sidekick: 300 pixels (w) x 600 pixels (h)
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
• Additional html5 specs:
o Html5 ads – required click tracking macros:
https://adbutler.com/help/article/adbutler-click-tracking-html5
• Additional 3rd party script tag ad specs:
o Serving 3rd-Party Ad Tags – inserting tracking macros:
https://www.adbutler.com/help/article/serving-3rd-party-ad-tags
o Common 3rd party ad tag examples:
https://www.adbutler.com/help/article/examples-of-common-3rd-party-ad-tags
o Help guide for 3rd party tags/script ads:
https://adbutler.com/help/article/third-party-ins-tag
Artwork requirements
• Company name
• The content’s title, up to 45 characters including spaces
• A short description of the content, up to 500 characters including spaces
• A link to your privacy policy on your website
• A link to your company website
• Logo in vector format with all type outlined as Adobe Illustrator .eps file, or as a 300dpi jpeg CMYK bitmap format at 50mm width
• If including a video, clients should also send the link to the video that is located somewhere externally. Ideally it would be YouTube or Vimeo so they should only provide a link to access
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Artwork requirements
• Artwork as animated .gif or .jpeg file, 72 dpi, RGB format
• File sizes should be kept low, ideally less than 25k
• Please supply a link, this cannot be an email address
• As .gifs (.gif89a) do not animate in Outlook 7, please submit a .jpg or .gif file without rotation. If you submit an animated .gif file, we suggest you put all your salient information on the first slide
Sizes
• Email leaderboard: 600 pixels (w) x 74 pixels (h)
• Email sidebar: 200 pixels (w) x 310 pixels (h)
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
CORPORATE SECRETARY PODCASTS
Podcast advertising can be added at the beginning, middle and/or end.
Depending on your preferences, you can opt for one of two methods:
- You provide a script/brief that is read out on air.
- An mp3 audio file you have provided is inserted into the recording
In both cases, we are looking at a maximum of 20 seconds if we want to achieve full effectiveness.
Supply of information
Ben Maiden
LinkedIn
Image size: 1200 pixels (w) x 627 pixels (h) (please include Corporate Secretary logo)
Copy limit: 500 characters including spaces
Twitter
Image size: 1024 pixels (w) x 512 pixels (h) (please include Corporate Secretary logo)
Copy limit: 210 characters including spaces
Please let us know your Twitter handle so we can tag you in our posts
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Contact us
Have a question? We'd love to hear from you!
Contact us
For more information on advertising and sponsorship opportunities with Corporate Secretary and to find out how we can help you achieve your marketing goals, please contact us. We look forward to hearing from you!
North America
Ian Richman
President
Ian.Richman@corporatesecretary.com
Direct: +1 (212) 430 6865
Cell: +1 (917) 862 3811
222 Broadway, 19th Fl, New York, NY 10038
Joe Priolo
Head of Partnerships, North America
Joe.Priolo@corporatesecretary.com
Tel: +1 (212) 430 6895
222 Broadway, 19th Fl, New York, NY, 10038, US
EMEA & Asia
Ross Ingram
Sales Director
Ross.Ingram@corporatesecretary.com
Tel: +44 (0) 208 004 0129
6 Lloyd's Avenue, London, EC3N 3AX
