Part of the nature of investor relations is that its practice is not directly quantifiable. It is as much art as science so there are no definitive KPIs by which to measure its success. Evaluating best practice in IR is dependent on factors that may vary according to the specific needs and aims of a company’s IR program. This report looks at which factors are important in measuring the success of IR. It examines how companies obtain feedback from investors on their IR program and the importance of IR to senior management at their company. We also look at how the experience of the Covid-19 pandemic has changed the evaluation of IR and the role of ESG in investor relations. Findings in this report are from research undertaken in the IR Magazine Global IR Survey conducted during Q3 2021. Data is broken down by region and company size. For the purposes of this report, market cap is defined as follows:
