The most important factor for IR teams in measuring the quality of their company’s investor relations is their success in investor meetings and events. When asked to rate importance to measuring IR, 84 percent of IROs see meetings, roadshows and events as very important, giving a rating of 8+ out of 10. More than a third of IROs view them as extremely important by giving a perfect 10 score. Feedback from the investment community closely follows as the second-most important factor in assessing IR, with more than eight in 10 IROs viewing what the community has to say about their IR program as very important. Just under three in 10 see it as extremely important, giving a 10/10 score. Speed of response to investors and analysts and senior management feedback are both seen as very important in assessing IR by more than two thirds of IR professionals. Analyst coverage and shareholder base composition are also seen as very important by a majority of IR professionals. The least-important factor in assessing the quality of IR is share price: while 32 percent of respondents give it a rating of 8+/10, 22 percent view it as not important, giving a rating of below five. Other less-important factors include peer benchmarking and level of engagement, which includes such areas as number of inquiries, downloads of documents or visits to the website.
