Tim Human, senior reporter, IR Magazine Richard Babineau, director of issuer solutions, Mediant Kelly Earle, vice president of communications, Skeena Resources
Embracing digital strategies to improve shareholder engagement
With people spending more time online and increased use of social media as a substitute for daily news, information gathering and trading, the potential marketing benefits of embracing digital strategies are enormous. This session will discuss ideas on best practice shareholder communication strategies, where IR fits into social media marketing and monitoring, and how IR can take inspiration from the companies leading the way with new tech and digital methods.
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