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The impact of Covid-19 is being felt broadly, across all regions, sectors and markets. The investor relations professional plays a critical role in how a company communicates through rapidly changing market dynamics. In addition to a well-thought-out crisis communications plan, it is crucial for companies to showcase basic tenets of good corporate governance, including their leadership and business resilience, and maintain control of the dialogue when handling a crisis like Covid-19.
A clear message and plan to manage an organization through a crisis is an exercise in leadership. This is more than a soft skill. Companies that have not demonstrated their resilience may end up in a new, self-inflicted situation where they may have eroded – or will continue to erode – shareholder value.
It is critical for senior management to communicate in plain language the decisions it makes and the metrics it uses to make those choices. Investors may have questions about the monitoring systems companies have in place to reinforce their approach, or their ability to rapidly alter the course given a new set of business insights. An ability to clearly articulate what is both known and unknown will offer the market transparency and help to build credibility.
To help IR professionals efficiently and effectively deploy communication strategies, our white paper – ‘Crisis communications: Developing an IR strategy for Covid-19’ – provides actionable insights for IR professionals to better navigate a crisis, including:
BNY Mellon is the leading depositary bank for issuer clients looking to access the global capital markets through DRs. BNY Mellon Depositary Receipts is independent from the influence of investment banking, trading and research, and can support its DR issuers’ access to a wider range of investors. With our global footprint and deep expertise in DRs, our clients enjoy access to our global investor relations advisory team, a highly specialized team dedicated to helping companies fully realize their global market access opportunities through IR training, Market Connect services and analytical solutions.
