Sales digital media kit - 2020
Here at IR Magazine, we offer innovative advertising and sponsorship opportunities to enable you to get your message in front of our high-level...
IR Magazine Media Kit
Explore how we help companies
like yours sell to the IR community
About IR Magazine
Find out about us, our audience, and how sponsorship and advertising can help you!
The global voice of IR
Here at IR Magazine, we offer innovative advertising and sponsorship opportunities to enable you to get your message in front of our high-level audience of IR professionals.
We take a consultative approach, working with you to understand your marketing objectives, develop effective campaigns and drive ROI. Our range of content, digital and events solutions can provide maximum value for any budget.
As the industry media for the investor relations community, we have unrivalled access into the IR teams of corporates worldwide. We work with many partners, from long established firms to start ups. We give our partners the platform to investor relations teams worldwide and show this audience why their products/services are worth investing in.
Benefits of partnering with
IR Magazine include:
- Lead generation
- Thought leadership recognition
- Brand awareness
- Traffic to your website or landing page
- Global print circulation: 6,000
- Registered readers for digital: 13,271
- Global social media audience: 15,475
- % of audience IR decision-makers: 74%
- Unique website visitors per month: 35,623
- Average duration of website visit: 4 min 17 sec
- Website page views/month: 66,962
Statistics from Jan 2020 - Jun 2020
The IR Magazine audience is extremely senior
Catering for all geographical locations
And cap sizes
Digital topic sponsorship
Increase exposure for your business by advertising across a whole section of our website
Digital topic sponsorship
Drive traffic to your website, gain thought leadership recognition and increase brand awareness for your business
Digital topic sponsorship offers you exclusivity on a topic section and individual articles under that area of the website for your banners and adverts, as well as on the home page of www.irmagazine.com. You'll also have the opportunity to submit a thought leadership whitepaper, which will be included in your topic area of the website, and in our dedicated white paper section.
Whitepapers on our website generate an average of 42 leads per month.
(Statistics from January 2019 - January 2020)
Our global audience
Statistics from Jan 2020 to Jun 2020
Impressions and clicks of your ads are tracked, and updates are fed back to you on a regular basis.
What’s included with topic sponsorship?
- Your statement on topic home page and on all topic tagged articles
- The opportunity to submit a thought leadership piece to be featured on our website
- Your whitepaper promoted on topic home page and on all topic tagged articles
- Monthly promotion of your whitepaper via the IR Special Reports eNewsletter
- Weekly email with sales leads from whitepaper downloads sent directly to you
Be seen as a thought leader by sponsoring a whitepaper written by our IR experts
Targeted leads from your content marketing
Whitepaper sponsorship is a fantastic way of generating leads for your business, whilst also improving brand and thought leadership recognition.
Average number of leads generated each month: 42
Average number of website page views each month: 66,962
Unique visitors each month: 35,623
Statistics from Jan 2020 to Jun 2020
How does it work?
Sponsor a whitepaper topic that's relevant to your business, and we'll feature it across multiple pages of the IR Magazine website including the home page and dedicated whitepapers section. We'll capture the details of each person who reads the whitepaper, and all of these leads will be sent directly to you each week, providing you with hot leads that are relevant to your industry.
View our dedicated whitepaper section here.
Sponsor a webinar for the opportunity to engage with IR professionals on the topics of your choice
Specialist IR webinars
Gain thought leadership recognition, audience interaction, and leads
IR Magazine webinars provide a channel to promote your thought leadership, innovation and strategies to a qualified, high-value global audience. They also offer a unique opportunity to interact with the audience – and build a pipeline of leads for sales.
Webinar stats for 2019-2020
- Average number of webinar views: 450
- Average viewing time: 39 minutes
You receive details of all registrants for your webinar.
Take a look at some of of our recent webinars here:
Moderated by our world-renowned editorial staff, our webinar sponsorships include:
- Webinar content development
- Project management and delivery
- Contact details for all opted-in registrants
- Branding with links on website, registration page, live screen, hosted recording
- Ability to ask questions to registrants
- A relevant panel speaker for your brand
How it works
Our webinars, created by our experienced editorial team, deliver valuable and actionable information to our global IR audience. We will work alongside your team to produce a webinar that complements your communications campaign and deliver it seamlessly on the day.
Sponsor a podcast and join the discussion, focused on the topic of your choice
Gain recognition as a thought leader in IR and increase brand exposure
New to IR Magazine, we offer the opportunity of sponsoring our podcasts. We'll discuss your requirements, plan the content to meet your needs, and we'll also offer your team the opportunity to join the podcasts and gain authority in your chosen topic area.
- Average podcast plays: 279
- Average page views per podcast article: 315
Per month statistics from January 2019 - January 2020
Weekly news roundup featuring commentary from leading IR professionals, service providers, analysts and investors. Showcasing the latest IR research and best practice with researcher interviews, finding summaries & action plans.
View our podcast episodes >>>
Increase brand awareness
and drive traffic to your website
Drive traffic to your website and increase brand awareness and exposure for your brand
Website advertising offers you the opportunity to showcase your business to our highly targeted global IR audience. Your personalised banners are positioned across our website, including high-traffic locations such as the home page, unsponsored articles and all research pages.
Website advertising statistics (monthly)
- Total page views: 66,962
- Unique visitors: 35,623
Average statistics from Jan 2020 - Jun 2020
Gain leads by advertising your business in our regular eNewsletters to IR professionals
Drive traffic to your website and increase brand awareness
Our three e-newsletter briefings, IR Magazine Weekly, Editor's Picks and IR Careers, highlight the latest news, event updates, videos and audio content from IR Magazine, to regionally specific, IR focused audiences.
We offer the opportunity of sponsoring banners for our newsletters, where you can choose which region your adverts are promoted to, and whether they are shown at the top or side of the email.
- Average number of recipients: 6,173
- Average open rate: 15.2%
(Averages across all three of our e-newsletter versions, and all regions)
IR Magazine Weekly
IR Magazine Weekly is a key briefing of news, events, videos, podcasts and more, sent directly to the inboxes of our audience of high-level IR professionals.
Weekly – sent at optimized local times
Americas, Europe and Asia with customized content and geo-targeted advertising
Editor’s Picks is a weekly must-read email that delivers free summaries and links for trending news stories from www.IRmagazine.com directly to IROs’ inboxes and smartphones.
Weekly – sent at optimized local times
Americas, Europe and Asia with customized content and geo-targeted advertising.
IR Careers is a unique and popular eNewsletter that tracks key IR appointments from around the world. It also contains career advice tips and new jobs from specialist IR recruiters.
Monthly – sent at optimized local times.
Americas / Europe / Asia with customized content and geo-targeted advertising
Contact us here for more information
Tailored to your interests, we'll write the content for you to help gain leads and increase industry recognition
Trusted and reliable IR content creation
Writing high-quality content about investor relations is a challenging task: you need capital markets experience, the time to track breaking stories, a network of IR professionals to call on, and – most of all – the nose for a great story and the ability to write snappy prose to a deadline. In short, you need the IR Magazine editorial team.
Thought leadership on demand
We currently work with some of the biggest players in global IR to build a custom editorial strategy which will power their content marketing. Our experienced editors can then research, create and deliver thought leadership and fresh IR news content under your brand, right on time.
All our custom content is fully researched, can include quotes from IR practitioners, is SEO optimized and fully quality-checked.
View one of our sponsored reports here.
Types of editorial content:
- News articles
- Audio articles
We publish our world-renowned magazine quarterly, in both print and digital formats. Click 'read on' to find out about the opportunities available...
IR Magazine print and digital editions
We publish our world-renowned magazine each quarter, in both print and digital versions.
The print version is sent directly to all of our subscribers, and distributed at our global IR events, offering fantastic exposure to IR professionals around the world.
Sponsorship and advertising opportunities vary for each issue, but these can include:
Full page branded advertisement
- Print advertisement in a quarterly edition of IR magazine
- Full page will also appear in the interactive edition of IR magazine, to maximize your ROI. (see an example of our digital platform on the next page.
- One or two page thought leadership piece, either 600 or 1,100 words to appear in the print and digital editions of IR magazine. Our new interactive platform will enable IR magazine to deliver measurable ROI through metrics that
include who how long your content was engaged with, and where readers are based.
Thought leadership and lead generation campaign
Everything that's included in the thought leadership option, plus:
- A two month lead generation campaign at www.irmagazine.com. Your content piece will be gated, and IR magazine will send you details of all downloads of your content on a weekly basis. Your content piece will also be sent out to our global data base to drive new leads and engagement.
Our digital platform
We publish each issue of the magazine in digital format, using our new interactive platform which offers our readers an interactive online experience, improved layout and visuals, and increased engagement.
Our online edition is sent to all subscribers and registered website users totalling more than 13,500, and is also advertised on our website, where we receive nearly 67,000 page views each month.
See our digital platform in action by clicking on the video to the right >>>
Click the play button to see our new digital publishing platform in action!
Find out more about the content we'll be publishing in 2020
IR Magazine Fall 2020 features list
Retail investor relations
One of the by-products of Covid-19 has been a large increase in retail investors creating accounts with high-street brokers and trading during the lockdown. According to Goldman Sachs, retail investors outperformed hedge funds and mutual funds. How do companies that may have experienced an increase in their retail investor base tailor their IR program for a traditionally more volatile investor group?
The path less travelled
The IPO is a well-established corporate event. But over the years, alternative methods of going public have been used. In this feature, we’ll talk to companies that have been going public via direct listings, dual listings and a variety of other avenues.
The outlook for future M&A
For companies with cash on hand, there will undoubtedly be opportunities in the market for M&A. But with more companies than ever adopting poison pills, what is the outlook for M&A activity in the rest of 2020 and into 2021?
North America: How could the presidential election influence the markets?
A look at the policies and platforms of Donald Trump and Joe Biden. How will the market respond to either candidate’s success in the presidential election? Are there certain industries or policies that will come into sharp focus?
Asia: What’s driving activism in Japan?
There has been a significant increase in shareholder activism in Japan. In this article we’ll look into what’s driving the activist activity, whether the activists are local or international and what companies can do to defend themselves.
Careers feature: IR as a rotational role
For many finance professionals, a stint in the investor relations function is a rite of passage as part of their broader rotational program through different roles. In this feature we’ll hear about how to get your rotational staff up to speed quickly and effectively so you can make the most of the short period of time you have them.
Careers: Six-month review
Tech talk: Virtual reality for investor relations
At least one company has developed an IR virtual reality (VR) tool during shelter-in-place as an alternative to a site visit. Several other companies have experimented with VR tools in the past. Here, we assess the effectiveness of VR for IR.
Problem solver: An unsuccessful say-on-pay vote
As your corporate secretary tabulates the votes ahead of your proxy meeting, the reality dawns that your company will have been on the receiving end of a negative say-on-pay vote. How do you respond in the following months?
Investor profile: Q&A with an ESG / stewardship professional
- Videos from recent virtual events
- Equality in IR and ESG Integration Forum
IR Magazine Winter 2020 features list
The Belt and Road
The Chinese government’s Belt and Road initiative is an infrastructure project that is unprecedented in scope. Hear from IROs at companies that are benefiting from the significant investment in the Belt and Road initiative and what it means for their companies’ futures.
Deep fakes and cyber-crime investing
Public companies could be vulnerable to a new wave of cyber-attacks. With deep fakes, malicious actors can edit video or audio footage to present a completely fictitious event or interaction, while some hackers are reportedly obtaining material non-public information and using it to drive trading decisions. How can public companies protect themselves?
Proxy preview 2021
Every year IR Magazine looks ahead to the themes and trends that will likely define the annual meeting seasons around the world in 2021. As companies establish a stronger picture of the impact of Covid-19, it will no doubt be an interesting season!
Europe: Topic TBC
North America: Understanding the changes in the US exchange landscape
The number of stock exchanges in the US continues to grow – with MEMX, LTSE and EQX launching to provide alternatives to the traditional listing venues. However, issuers have been reluctant to switch exchange in recent years. In this article we’ll look at how the exchange landscape is changing and why new exchanges continue to launch.
Asia: How important are dividends to retail investors?
As companies postponed or cancelled their dividend payments during the initial Covid-19 outbreak, many retail investors expressed concern about how dependent they were on dividends for their income. In this article we’ll look at how important dividends are to Asian retail investors and how IR team can advocate for their retail investors in the future.
Careers feature: Establishing your IR program at a new company
For distinguished and experienced IR professionals, there’s a roadmap for how to establish an IR program in their own image. In this article, we’ll learn about how leading IROs approach this.
Careers: 15 questions
Careers: Six-month review
Tech talk: Topic TBC
Problem solver: A social media faux pas
- Roundup of recent award-winners
- US and Canada awards
- Videos of event sessions [digital only]
- West Coast II, Small cap, ESG Integration Forum - Europe
For more information or to discuss any of our editorial topics in more detail, please contact:
Telephone: +1 212 430 6895
Telephone: +1 212 430 6865
EMEA and Asia:
Telephone: +44 77315 33165
Want to meet and network with the IR community at our global events?
Events for 2020
IR Magazine Forum - Equality in IR
July 22, 2020
IR Magazine ESG Integration Forum - Summer 2020
July 29, 2020
IR Magazine Think Tank - West Coast II
September 14, 2020
IR Magazine Awards - US
September 16, 2020
IR Magazine Forum - Small Cap
September 23, 2020
IR Magazine - The Global IR Forum
October 6-8, 2020
IR Magazine Awards - Europe
October 6, 2020
IR Magazine Awards - Canada
October 19, 2020
IR Magazine Forum - Canada
October 19, 2020
IR Magazine ESG Integration Forum - Europe
Tuesday 3 November, 2020
IR Magazine Awards - Brazil
November 12, 2020
IR Magazine - ESG Integration Forum US
December 03 - 04, 2020
IR Magazine Forum & Awards – Greater China
December 04, 2020
IR Magazine Forum & Awards - South East Asia
December 08, 2020
Have a question? We'd love to hear from you!
For more information on advertising and sponsorship opportunities with IR Magazine, and to find out how we can help you achieve your marketing goals, please contact us on the details below:
Direct: +1 212 430 6865
Cell: +1 917 862 3811
25 Broadway, New York, NY 10004, US
Direct: +1 212 430-6895
25 Broadway, New York, NY 10004, US
EMEA & Asia
Head of Sales EMEA and Asia
Mobile: +44 77315 33165
133 Whitechapel High Street London, E1 7QA, UK
We look forward to hearing from you!