More than four in 10 IROs say their targeting strategy has changed as a result of the Covid-19 pandemic. This is slightly up from last year when a third of IROs at the onset of the pandemic had changed their targeting strategy. European companies have seen less of a shift, with two thirds of IROs there saying they haven’t changed their strategy. More IROs at larger companies have changed their targeting strategy than have IROs at smaller companies. The key way in which targeting strategy has changed is that it is less geographically focused due to increased virtual meetings and less travel. This means companies can more easily target investors in areas that otherwise may have been less accessible to them.
