Which is most effective: in-person or virtual investor conferences, roadshows and investor days?
IROs have an overwhelmingly positive view of the effectiveness of in-person events in engaging with investors from inside their region. Across all in-person event types, at least 95 percent give a positive rating of 6+/10. Two thirds of IROs rate in-person investor conferences as highly effective, giving a score of either nine or 10, while more than three quarters give the same rating to the effectiveness of in-person investor days/site visits.
IROs are less enthusiastic about virtual events with investors in their region. While most are generally positive, fewer than three in 10 give a high rating of nine or 10 to virtual roadshows and investor days/site visits, while less than a quarter give the same rating to the effectiveness of virtual investor conferences.
Want to read the full report? Contact Paul Campbell on: +44 20 8004 5337 or paul.campbell@irmagazine.com
