Introduction
Much of how IR professionals go about their role depends on the size of the company they work for. Company size can determine the resources they have at their disposal, their interaction with investors and the wider capital markets, their job function, objectives and the involvement of senior management.Due to their size, large and mega-cap companies – those with a market cap above $5 bn – tend to command most of the attention when discussing IR. But there are many more publicly listed companies below this threshold and their approach to investor relations may differ.
This report looks at a number of IR issues by company size with particular attention being paid to small-cap and mid-cap companies. We examine IR resources and the role of IROs, engagement with investors and senior management, the priorities of IROs, use of external services and attitudes to corporate involvement in social issues.The data analyzed in this report is taken from IR Magazine research over the past 18 months. Some findings here have already featured in previous IR Magazine reports, such as the Global IR Practice Report 2022 and the Investor Events report. Other data has been taken straight from the latest rounds of the IR Magazine Global IR Survey held between Q1 2022 and Q1 2023. Any data taken from these surveys is the most recent available data on this subject.For the purposes of this report, market cap sizes are defined as:
SMALL CAP: <$1 BN
MID-CAP: $1 BN-$5 BN
LARGE CAP: $5 BN-$30 BN
MEGA-CAP: >$30 BN
