Figures from the 2022 Global IR Practice Report show IR budget increasing with cap size, from a small-cap average of $210,000 to $529,000 among mega-cap companies. This rise in IR budget with company size is not regular as cap size increases.
For companies below $5 bn in market cap there is a slight rise in average IR budgets from $210,000 at small cap to $232,000 at mid-cap, an increase of just over 10 percent. Average IR budgets rise 18 percent between large cap and mega-cap. But the biggest difference in IR budgets comes between companies with less than $5 bn in market cap and companies with a higher market cap. From mid-cap to large-cap, IR budgets jump from $232,000 to $448,000, an increase of more than 93 percent.
This essentially means IR teams at larger companies will typically have more than double the IR budget of small and mid-cap IR teams.
