Use of technology change in the past two years
The overwhelming majority – 97 percent – of IROs who regularly use videoconferencing have increased their use over the past two years, while none has seen a decrease. Websites, the most common technology for IROs, have seen 42 percent of regular users increase their usage. Use of newswire services, perhaps the most traditional of technologies for investor relations, has largely remained the same.
Social media, workflow tools and video-marketing materials have all seen a substantial rise in use by IROs, but still remain the least regularly used technologies of all those listed here. No technologies listed have seen any notable decrease in their use.
