An analysis of newswire use over the past two years
Just over half of IROs globally regularly use newswires in their work. This figures varies significantly according to region, with North American IROs being more than twice as likely as their Asian counterparts to regularly use newswires.
As one of the most traditional tools of IR, newswire service use has not increased as much as other technologies over the past two years. Just 6 percent of European IROs have seen an increase in the use of newswires in this time, rising to 27 percent in Asia. Large-cap IROs have seen a net decrease in newswire use over this period.
Globally, three quarters of IROs who use newswire services are satisfied with them, with just 1 percent not satisfied. More than eight in 10 in Europe are satisfied, compared with just 67 percent in Asia. Newswire users at small-cap companies are less satisfied than those at other cap size firms.