Benefits and challenges
IROs who use targeting tools see the benefits of them as complementing and sometimes even replacing the traditional service they receive from brokers. They are useful in preparing for roadshows and enable IR teams to engage more in direct targeting.
On the challenges side, these tools can be seen as complicated and inflexible. Many IROs are concerned about their accuracy, in terms of both how up to date the information is and how users can be sure they are hitting the right targets.