IR media information 2022
Here at IR Magazine, we offer innovative advertising and sponsorship opportunities to enable you to get your message in front of our high-level...
<i>IR Magazine</i> Media Kit 2022
Explore how we help companies like yours
to connect with the IR community
About <i>IR Magazine</i>
Find out about us, our audience, and how sponsorship and advertising can help you!
Here at IR Magazine, we offer innovative advertising and sponsorship opportunities to enable you to get your message in front of our high-level audience of investor relations professionals.
We take a consultative approach, working with you to understand your marketing objectives, develop effective campaigns and drive ROI. Our range of content, digital and event solutions can provide maximum value for any budget.
As the industry media for the investor relations community, we have unrivaled access to the IR teams of corporates worldwide. We work with many partners, from long-established firms to start-ups. We give our partners the platform to access investor relations teams worldwide and show this audience why their products/services are worth investing in.
Benefits of partnering with
IR Magazine include:
- Lead generation
- Thought-leadership recognition
- Brand awareness
- Traffic to your website or landing page
Our audience
Audience details
- Registered readers for digital: 17,837
- Global social media audience: 18,832
- Percentage of audience IR decision-makers: 74%
- Unique website visitors per month: 34,522
- Average duration of website visit: 4 mins 13 secs
- Website page views/month: 68,679
Statistics from February 2021 to February 2022
The IR Magazine audience is extremely senior
Catering for all geographical locations
Digital topic sponsorship
Increase exposure for your business by advertising across a whole section of our website
Digital topic sponsorship
Drive traffic to your website, gain thought-leadership recognition and increase brand awareness for your business
Digital topic sponsorship offers you exclusivity on a topic section and individual articles under that area of the website for your banners and adverts, as well as on the home page of IRmagazine.com. You'll also have the opportunity to submit a thought-leadership white paper, which will be included in your topic area of the website, and in our dedicated white paper section.
What’s included with topic sponsorship?
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Exclusive topic sponsorship
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Sponsor statement alongside all the tagged content
-
Opportunity to promote your own white paper/report/guide/research within the sponsor statement
- Advertisement exclusivity on the home page of the section you sponsor
- All sponsored section content is exclusively tagged with your branding
- You will be sent weekly leads for all downloads of your white paper
- Monthly email push to our global subscribers
- Monthly conference calls with our in-house marketing team to discuss metrics and success of the campaign
Impressions and clicks of your ads are tracked, and updates are fed back to you on a regular basis.
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
NEW Monthly social media push on Twitter and LinkedIn of your whitepaper
Our global audience
- Registered readers for digital: 17,837
- Unique website visitors per month: 34,522
- Average duration of website visit/month: 4 mins 13 secs
- Website page views/month: 68,679
- Percentage of audience IR decision-makers: 74%
- Global social media audience: 18,832
Statistics from February 2021 to February 2022
White paper sponsorship
Be seen as a thought-leader by sponsoring a white paper written by our IR experts
Key statistics
-
Average number of website page views each month: 68,679
-
Unique visitors each month: 34,522
Statistics from February 2021 to February 2022
White paper sponsorship
Targeted leads from your content marketing
White paper sponsorship is a fantastic way of generating leads for your business, while also improving brand and thought-leadership recognition.
Our white papers
View our dedicated white paper section here.
How does it work?
Sponsor a white paper topic that's relevant to your business, and we'll feature it across multiple pages of the IR Magazine website, including the home page and dedicated white paper section. We'll capture the details of each person who reads the white paper, and all of these leads will be sent directly to you each week, providing you with hot leads that are relevant to your industry. Your white paper will also receive inclusion in the monthly special reports enewsletter and one social media push on Twitter and LinkedIn per month.
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia
Ross Ingram
Tel: +44 (0) 208 004 0129
Webinar sponsorship
Sponsor a webinar for the opportunity to engage with IR professionals on the topics of your choice
Moderated by our world-renowned editorial staff, our webinar sponsorships include:
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Webinar content development
-
Project management and delivery
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Contact details for all opted-in registrants
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Branding with links on website, registration page, live screen, hosted recording
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Ability to ask questions to registrants
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A relevant panel speaker for your brand
Gain thought-leadership recognition, audience interaction and leads
IR Magazine Webinars provide a channel to promote your thought-leadership, innovation and strategies to a qualified, high-value global audience. They also offer a unique opportunity to interact with the audience – and build a pipeline of leads for sales.
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia
Ross Ingram
Tel: +44 (0) 208 004 0129
How it works
Our webinars, created by our experienced editorial team, deliver valuable and actionable information to our global IR audience. We will work alongside your team to produce a webinar that complements your communications campaign and deliver it seamlessly on the day.
Our webinars
Take a look at some of our recent webinars here:
Podcasts
Sponsor a podcast and join the discussion, focused on the topic of your choice
Podcasts
Gain recognition as a thought-leader in IR and increase brand exposure
New to IR Magazine, we offer the opportunity of sponsoring our podcasts. We'll fully discuss your requirements, plan the content to meet your needs and offer your team the opportunity to join the podcasts and gain authority in your chosen topic area.
IR Podcasts
Weekly news roundup featuring commentary from leading IR professionals, service providers, analysts and investors. Showcasing the latest IR research and best practice with researcher interviews, summaries and action plans.
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia
Ross Ingram
Tel: +44 (0) 208 004 0129
Key statistics
Statistics from February 2021 to February 2022
THE TICKER PODCAST
Covering everything from our Women in IR campaign to tips from our global award winners and the latest on Mifid II, you can find the latest episodes of our podcast below.
Website
advertising
Increase brand awareness
and drive traffic to your website
Website advertising
Drive traffic to your website and increase brand awareness and exposure for your brand
Website advertising offers you the opportunity to showcase your business to our highly targeted global IR audience. Your personalized banners are positioned across our website, including high-traffic locations such as the home page, unsponsored articles and all research pages.
Website advertising statistics (monthly)
- Total page views: 68,679
- Unique visitors: 34,522
Average statistics from February 2021 to February 2022
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia
Ross Ingram
Tel: +44 (0) 208 004 0129
eNewsletters
Gain leads by advertising your business in our regular eNewsletters to IR professionals
Drive traffic to your website and increase brand awareness
Our three eNewsletter briefings – IR Magazine Weekly, Editor's Picks and IR Careers – highlight the latest news, event updates, videos and audio content from IR Magazine to region-specific IR-focused audiences.
We offer the opportunity of sponsoring banners for our newsletters, where you can choose which region your banner advertisements are promoted to, and whether they are shown at the top or side of the email.
Key statistics
- Average number of recipients: 7,561
- Average open rate: 12.6%
(Averages across all three of our eNewsletter versions, and all regions from February 2021 to February 2022)
All newsletters cover regions:
Americas, Europe and Asia with customized content and geo-targeted advertising.
IR Magazine Weekly
IR Magazine Weekly is a key briefing of news, events, videos, podcasts and more, sent directly to the inboxes of our audience of high-level IR professionals.
Frequency:
Weekly – sent at optimized local times
Editor's Picks
Editor’s Picks is a weekly must-read email that delivers free summaries and links for trending news stories from IRmagazine.com directly to IROs’ inboxes and smartphones.
Frequency:
Weekly – sent at optimized local times
IR Careers
IR Careers is a unique and popular eNewsletter that tracks key IR appointments from around the world. It also contains career advice tips and new jobs from specialist IR recruiters.
Frequency:
Monthly – sent at optimized local times.
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
Custom content
Tailored to your interests, we'll write the content for you to help gain leads and increase industry recognition
Trusted and reliable IR content creation
Writing high-quality content about investor relations is a challenging task: you need capital markets experience, the time to track breaking stories, a network of IR professionals to call on, and – most of all – the nose for a great story and the ability to write snappy prose to a deadline. In short, you need the IR Magazine editorial team.
Thought-leadership on demand
We currently work with some of the biggest players in global IR to build a custom editorial strategy that will power their content marketing. Our experienced editors can then research, create and deliver thought-leadership and fresh IR news content under your brand, right on time.
All our custom content is fully researched, can include quotes from IR practitioners and is SEO-optimized and fully quality-checked.
You can choose to have the content white-labeled or opt to appear in association with IR Magazine.
Types of editorial content:
- News articles
- Advertorials
- White papers
- eBooks
- Audio articles
- Podcasts
- Videos
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
View one of our sponsored reports here.
Example thought-leadership topics:
ESG
What does the SEC’s rulemaking on climate-related disclosure mean for public companies?
The SEC is expected to announce new rules on climate-related reporting before the end of 2021. Once they are unveiled, public companies will need guidance on what the rules mean, how they need to respond and what timeframe they have to do so.
How to add ESG talking points to your earnings call?
ESG topics have often been considered to be long-term oriented. But a growing number of companies are raising ESG talking points on their earnings calls. How and why should IR consider this? When is it right to do so and does it require a broader slate of management to participate in the call?
How to hold an ESG investor day?
Investor days can be effective at resetting the company story and announcing meaningful news to the investment community. With so many companies investing so many resources into ESG reporting and engagement, it might be time to consider an ESG investor day.
Shareholder engagement on ESG
Off-season engagement around ESG issues has grown in prominence in recent years, but often focuses on board oversight and mitigation of proxy-related issues. But as more investors add ESG to their investment theses, there will be a need for IR teams to anticipate how to speak to investors about the ways in which different ESG factors affect financial materiality. But how do you prepare for those meetings, anticipate those questions and ensure the right people are in the room?
Conducting an ESG roadshow
So you have a strong ESG story that resonates with long-term oriented shareholders? Great, but now you have to get out and meet with them. Is it best to consider a dedicates ESG roadshow? If so, how does that differ from a traditional roadshow?
Shareholder targeting and ID
Top tips for direct engagement
Direct engagement between IR teams and portfolio managers is on the rise – often facilitated by buy-side corporate access. Find out some top tips about how to reach out, what to include in your outreach, and how to get the meetings you need.
Guide to a hybrid non-deal roadshow
While we’re all keen to return to in-person meetings, there’s an acknowledgment tat virtual interactions will continue to play a big part in the corporate access toolkit of the future. But when planning a non-deal roadshow, how do you allow for both in-person and virtual interactions in a way that doesn’t make management feel that they wasted precious time on the road?
What does the Shareholder Rights Directive II mean for you?
SRD II gives European issuers much greater insight into who their shareholders are. But how can you gain access to that information and what should you do with it once you have it?
Other topic ideas
How to get more analyst coverage
For many small cap issuers, sell side coverage is the most effective way to get the story out to the Street. But the economics of the sell side make it more challenging than ever for analysts to initiate coverage. So how can you ensure that you’re on the sell side’s radar and doing all you can to make a case that you’re worth the investment of resources?
A best-practice guide to the new social media tools used by retail investors
LinkedIn? Boring. Twitter? Too many arguments. Retail investors today are engaging on Reddit, Clubhouse, TikTok and Discord. What do IR teams need to know about these new forms of social media and whether they need to be present on them?
How to optimize your IR website for retail investors
Many IR websites are designed with professional investors in mind. So what can you do to tailor parts of your IR website to your growing retail base?
Magazine editions
We publish our world-renowned magazine quarterly in a digital interactive format. Click 'read on' to find out about about the opportunities available
IR Magazine digital editions
We publish our world-renowned magazine quarterly. Please note that currently due to Covid-19 restrictions, we are producing the magazine in digital format only.
Our digital platform
We publish each issue of the magazine in a digital format, using our new interactive platform, which offers our readers both a highly engaging interactive online experience with improved layout and visuals, and increased engagement.
Our online edition is sent to all subscribers and registered website users totalling nearly 18,000, and is also advertised on our website, where we receive nearly 70,000 page views each month. Each edition is also promoted through high social engagement.
Sponsorship and advertising opportunities vary for each issue, but these can include:
Full-page branded advertisement
• Print advertisement in a quarterly edition of IR Magazine
• Full page will also appear in the interactive edition of IR Magazine, to maximize your ROI
Thought-leadership
One or two-page thought-leadership piece, either 600 or 1,100 words, to appear in the print and digital editions of IR Magazine. Our new interactive platform will enable IR Magazine to deliver measurable ROI through metrics that include how long your content was engaged with, and where readers are based.
Thought-leadership and lead-generation campaign
Everything that's included in the thought-leadership option, plus a two-month lead-generation campaign at IRmagazine.com. Your content piece will be gated, and IR Magazine will send you details of all downloads of your content on a weekly basis. Your content piece will also be sent out to our global database to drive new leads and engagement.
Editorial calendar
Find out more about the content we'll be publishing
IR Magazine fall 2022 features list
Editor’s note
Ruminations on a busy IR summer and a look ahead to fall.
Careers feature
How tough is it for companies to attract and retain IROs in a competitive job market? What strategies are recruiters taking around the world? How should IROs upskill to their competitive advantage? How difficult are IR service providers finding recruitment and what are they doing about it?
Careers - Six-month review: Emily Holden of Oxford Biomedica
Emily Holden joined Oxford Biomedica, a leading FTSE250 gene and cell therapy group, as its IR associate in January 2022. Before Oxford Biomedica, Holden was promoted three times over four years at Perspectum, a medical imaging company, departing as the IR and corporate communications manager at the Oxford University venture.
Opening bell
We talk to German fashion online retailer About You about its IPO.
IR basics
How to engage your investor as a customer
In the first of a new series where IR veterans share their knowledge, Ricardo Jimenez recommends a new approach in investor engagement
Tech talk
‘Finfluencers’, or financial influencers, are on the rise and getting creative with IR. But what are they saying beyond the hype, do they add value and should IROs embrace them as part of their communication strategy?
Business of blockchain
Linda Montgomery talks with the IRO of Hut 8 Mining, a Canadian company in the blockchain space about their IR program and what makes it unique, based on operating a new sector with an investor base including a high percentage of retail investors, and a lack of proper research yet, which means a big reliance on social media influencers/communities where Hut 8 is very active. The conversation also covers ESG and crypto, investor perceptions/feedback and reporting.
Crisis management
Shell IROs reveal the considerations they suddenly faced and the steps they took when Russia invaded Ukraine.
Cover feature: Social climbing
Should companies have a say on social issues in this hyper-sensitive and divided society? Should they pick their battles or stay focused on wealth creation and investment? From Disney and ‘Don’t say gay’ to Roe vs Wade, do investors expect their companies to get involved as part of their ESG expectations? How meaningful is it? We look at the risks and rewards and how to handle a backlash.
Featuring comment from Bruce Freed, president, Centre for Political Accountability (US)
Andrew Wilde, Edelman global chair of financial service, John Galloway and Lisa Harlow, of Vanguard, respectively global and European heads of investment stewardship, Tara van Ho, senior lecturer, School of Law, University of Essex, the activism team at Citi plus corporate commentators.
Interview: NIRI Q&A
IR Magazine sits down with Matt Brusch, NIRI’s new president and CEO, and Victoria Sivrais, NIRI chair, to discuss the trends they’ve seen this proxy season, how IROs should manage the demands of retail investors and activists, whether executive compensation should be tied to ESG metrics, and more.
Regional focus: North America – Proxy season review
IR Magazine looks back over this year’s annual meeting season to explore which shareholder proposals attracted the most backing and how companies that saw a major revolt are responding, as well as the trends and lessons learned. Was it a big year for activists, climate change disclosures and M&As? Which trends emerged in annual reports? What must IROs consider for the next proxy season?
Regional focus: Europe – Euro award winners
The IR innovators of today are the community’s leaders of tomorrow. We hear from the winner of the rising star award and other trailblazers at our Europe Awards about what attracted them to IR, what it takes to achieve in the space and how they want to shake it up.
Regional focus: Asia – Hong Kong happenings
Hong Kong regularly appears among the top global roadshow destinations for IR teams, according to IR Magazine research. But how have political change and China’s tough Covid-19 lockdowns affected the city’s standing as a center for capital? Is Hong Kong still a viable roadshow destination? How are IROs getting around restrictions?
Research report
How effective are websites as an IR tool for communicating with retail investors compared to institutional investors?
Research report feature
IR Magazine puts to IROs the findings of this fall issue’s research report on the effectiveness of websites as an IR tool with retail investors compared with institutional investors.
IR academic insights
Blake Steenhoven of the Smith School of Business at Queen’s University, Canada, considers how to communicate effectively in this new disclosure landscape involving AI and machine learning.
IR papers
Jeff Cossette rounds up the latest IR-related academia.
Regulation roundup
A conversation with Sue Lloyd, vice chair of the International Sustainability Standards Board (ISSB), on how she is spearheading the ISSB’s delivery of sustainability standards for the global capital markets and what IROs need to know about the framework. How does the ISSB apply to existing and proposed regulations? Includes a boxout updating sustainability reporting developments in the US, UK, Europe and Singapore.
Buy side: Fund manager profile
Roberto Magnatantini, lead portfolio manager at the Swiss financial group Decalia, explains to Gill Newton why all his holdings are exposed to the ageing population theme, how ESG is integrated into investment approaches and which companies have ‘outstanding’ IR
Events roundup
The big takeaways from IR Magazine events over the summer.
Awards roundup
Who won what at our awards in Europe, Canada and for the inaugural ESG Integration Awards in New York.
Events preview/calendar
Find out who and what will be discussed at our upcoming in-person, virtual and hybrid events.
Last Word: The value of year-round Easter eggs
Laurie Havelock hunts for corporate communications inspiration amid the in-jokes hidden by web developers
For more information or to discuss any of our editorial topics in more detail, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
EMEA and Asia
Ross Ingram
Tel: +44 (0) 208 004 0129
Event sponsorship
High engagement among the global IR community at our global events
In 2021 we’ve seen the way business is conducted and our working environment change forever! Companies realize they can now be as effective working remotely, and are using new tools to ensure maximum workflow and efficiency.
IROs are at the very center of these changes. Never has their time been so stretched: be it in between virtual investor meetings or with external communications, their role has forever changed. No one understands this more than IR Magazine, which for 33 years has been at the center of this community.
Our daily coverage brings together the community into what it has become today. Our platforms, which consist of digital, events and social outreach, will give you the opportunity to cut through all of the noise and help you market and brand your products, as well as continue to position yourself as the thought-leader directly to the IR community. Our audience is already highly engaged with these initiatives.
We saw a 40 percent increase in event engagement in 2021 and you will directly benefit from our ability to bring together your key stakeholders.
Given the current situation, IR Magazine is planning a return to in-person events in 2022. We will also be adopting a hybrid events approach in 2022. We are confident we can deliver you both thought-leadership and networking opportunities as we continue to build upon our events.
Branding
- Partner branding included on all event-related marketing materials sent out in the run-up to the event
- Partner logo and description on the event website and platform with a link through to your site
- Opportunity to display white papers and other types of content at each event
Thought leadership
- Participation in a relevant panel at the event, which will also be available in a hybrid element
- Participation in the Q&A as part of your session
- Networking
- 4 attendee passes (plus thought leader speaker) to attend and participate in discussions
- Opportunity to engage with attendees throughout the day
Networking
- 4 attendee passes (plus thought leader speaker) to attend and participate in discussions
- Opportunity to engage with attendees throughout the day
Lead generation
- Name, job title and company for all event registrants (GDPR compliant)
For more information, please contact:
US
Ian Richman
Tel: +1 (212) 430 6865
Branding:
-
Partner branding on all pre-event marketing
-
Onsite branding at the event
-
Partner logo included as part of the partners' video, played during the awards dinner
Networking:
- 1 table of 8 at the awards dinner (maximum table capacity for 2022)
Lead generation:
-
Advance notice of the awards nominee sent ahead of general release
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Name, job title, and company name of all awards attendees (GDPR compliant)
Awards:
-
Partner to present an award, to the winner on stage
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Partner name on the award you give out
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Partner logo shown on stage during the awards presentation
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Partner logo and company description to appear on each awards website with a link through to your website
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Personalized invitations for your clients
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Opportunity for partner and guests to participate in network with attendees at the pre and post-award receptions
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Partner credited as a partner in the post write up that appears on our website
Thought-leadership:
- Opportunity to promote partners involvement in the awards via our social media channels
Watch the full awards ceremonies here:
Watch the highlight reel from the IR Magazine Awards – US 2022!
Events in 2022 - 2023
IR Magazine Think Tank – West Coast
In-person
March 23
IR Magazine Awards – US
In-person
March 31
IR Magazine Forum – Technology, Media & Telecoms
Virtual
April 12
IR Magazine Forum – Healthcare
Virtual
April 14
IR Magazine Think Tank – East Coast
In-person
May 18
IR Magazine Forum – Equality in IR
Hybrid
May 18
IR Magazine Forum – Canada
Hybrid
May 25
IR Magazine Awards – Canada
Online
May 25
ESG Integration Forum – Asia
Online
June 9
IR Magazine Think Tank – Europe
In-person
June 23
IR Magazine Awards – Europe
In-person
June 23
IR Magazine Forum & Awards – ESG Integration Summer
Hybrid
July 14
IR Magazine Awards – Brazil
Online
July 28
IR Magazine Forum – Financials & Real Estate
Virtual
August 23
IR Magazine Forum – Industrials
Virtual
August 25
IR Magazine Forum – Small Cap
Hybrid
September 20
IR Magazine – Global Forum
Hybrid
October 5-6
IR Magazine Forum – UK & Ireland
Hybrid
November 16
ESG Integration Forum – US
Hybrid
December 1-2
IR Magazine Forum & Awards – South East Asia
Hybrid
December 7
IR Magazine Forum & Awards – Greater China
Hybrid
December 9
IR Magazine Forum – Energy, Extractives & Utilities
Virtual
January 31
IR Magazine Forum – Consumer Goods
Virtual
February 1
<i>IR Magazine</i> – Specs
Ready to unveil your marketing campaign to the IR community and start seeing the results?
IR Magazine – Specs
Ready to unveil your marketing campaign to the IR community and start seeing the results?
Please review our technical specs and contact details below for information about the materials you need to supply for your campaign.
Read on for:
Magazine advertising
Digital topic sponsorship
White paper sponsorship
Web banner advertising
Native advertising
IR podcasts
eNewsletter banners
Social media sponsorship
Sponsored research reports
- Artwork to be supplied as a press-optimized PDF file (Acrobat-generated) with all fonts and hi-res images (300dpi) embedded.
- Failure to embed high-res images will result in pixelated output.
- Please note that while IR Media Group endeavors to ensure all advertisements are correctly reproduced, it will not be held responsible for errors due to incorrectly prepared files.
Artwork sizes
Full and double-page ads must include crop marks and bleed.
Full page
Trim size:
Metric: 208mm (w) x 270mm (h)
Imperial: 8.189” (w) x 10.630” (h)
Bleed size:
Metric: 214mm (w) x 276mm (h)
Imperial: 8.425” (w) x 10.866” (h)
Type area:
Metric: 188mm (w) x 250mm (h)
Imperial: 7.400” (w) x 9.843” (h)
Double-page spread
Trim size:
Metric: 416mm (w) x 270mm (h)
Imperial: 16.378” (w) x 10.630” (h)
Bleed size:
Metric: 422mm (w) x 276mm (h)
Imperial: 16.614” (w) x 10.866” (h)
Type area:
Metric: 396mm (w) x 250mm (h)
Imperial: 15.591” (w) x 9.843” (h)
Half-page
Metric: 188mm (w) x 115mm (h)
Imperial: 7.400” (w) x 4.528” (h)
Supply of artwork
Email: James Noden
We Transfer: Send to james.noden@irmagazine.com
Contact: James Noden Tel: +44 20 8004 6215
DIGITAL TOPIC SPONSORSHIPS
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Topic areas
Topic areas available for section sponsorship include:
• Activism
• Buy side
• Careers
• Case studies
• Corporate access
• ESG
• Regulation
• Reporting
• Sell side
• Shareholder targeting & ID
• Small cap
• Technology and social media
Sponsor statement
This message appears on all articles tagged with your specific topic and can be up to 500 characters including spaces.
If you wish some of this text to link to a URL, please include this and indicate which words in the text you wish to link to.
If you wish a link to be visible in your sponsor message, these will form part of your allowance of 500 characters.
Topic sponsorship also includes web banner advertising and white paper sponsorship – please see these sections for the web banner and white paper specs.
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Artwork requirements
• A PDF version of your white paper/thought leadership piece
• The lead-generation piece’s title
• A short blurb describing the value proposition of the piece for an IR audience, for inclusion on the download page. This can be up to 500 characters including spaces
• A link to your privacy policy on your website
• A high resolution company logo, confirmation of how you would like your company name to be written and a link to your website
• Confirmation of your LinkedIn and Twitter handles
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Please note it can take up to three business days from receipt of your materials for the materials to go live.
• File type: gif, gif89a or jpg format (if you would like to submit Flash files, please let me know as I will need to supply you with further specifications)
• File sizes: should be kept low, ideally less than 25k
• Files should be accompanied by a link (this cannot be an email address).
• Image sizes:
o Leaderboard: 728 pixels (w) x 90 pixels (h)
o Medium rectangle: 300 pixels (w) x 250 pixels (h)
o Sidekick: 300 pixels (w) x 600 pixels (h)
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
• Additional html5 specs:
o Html5 ads – required click tracking macros:
https://adbutler.com/help/article/adbutler-click-tracking-html5
• Additional 3rd party script tag ad specs:
o Serving 3rd-Party Ad Tags – inserting tracking macros:
https://www.adbutler.com/help/article/serving-3rd-party-ad-tags
o Common 3rd party ad tag examples:
https://www.adbutler.com/help/article/examples-of-common-3rd-party-ad-tags
o Help guide for 3rd party tags/script ads:
https://adbutler.com/help/article/third-party-ins-tag
Artwork requirements
• Company name
• The content’s title, up to 45 characters including spaces
• A short description of the content, up to 500 characters including spaces
• A link to your privacy policy on your website
• A link to your company website
• Logo in vector format with all type outlined as Adobe Illustrator .eps file, or as a 300dpi jpeg CMYK bitmap format at 50mm width
• If including a video, clients should also send the link to the video that is located somewhere externally. Ideally it would be YouTube or Vimeo so they should only provide a link to access
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
Podcast advertising can be added at the beginning, middle and/or end.
Depending on your preferences, you can opt for one of two methods:
• You provide a script/brief that is read out on air
• An mp3 audio file you have provided is inserted into the recording
In both cases, we are looking at a maximum of 20 seconds if we want to achieve full effectiveness.
Supply of information
James Beech
Please note it can take up to three business days from receipt of your materials for the materials to go live.
Artwork requirements
• Artwork as animated .gif or .jpeg file, 72 dpi, RGB format
• File sizes should be kept low, ideally less than 25k in size
• Please supply a link, this cannot be an email address
• As .gifs (.gif89a) do not animate in Outlook 7, please submit a .jpg or .gif file without rotation. If you submit an animated .gif file, we suggest you put all your salient information on the first slide
Sizes
Email leaderboard: 600 pixels (w) x 74 pixels (h)
Email sidebar: 200 pixels (w) x 310 pixels (h)
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
LinkedIn
Image size: 1200 pixels (w) x 627 pixels (h) (please include IR Magazine logo)
Copy limit: 500 characters including spaces
Twitter
Image size: 1024 pixels (w) x 512 pixels (h) (please include IR Magazine logo)
Copy limit: 210 characters including spaces
Please let us know your Twitter handle so we can tag you in our posts
Supply of artwork
Katy Littlewood Tel: +44 20 8004 6395
SPONSORED RESEARCH REPORTS
Artwork requirements
• Logo in vector format with all type outlined as Adobe Illustrator .eps file, or as a 300dpi jpeg CMYK bitmap format at 50mm width
• Sponsor’s statement of maximum 1,050 characters, including spaces
• A link to your privacy policy on your website
Supply of artwork
James Noden Tel: +44 20 8004 6215
Magazine subscriptions
Access in-depth articles and research, plus gift subscriptions and packages are available to show your support for your clients
IR news, comments, analysis and research reports.
BENEFITS OF IR ESSENTIALS INCLUDE:
- Quarterly editions of IR Magazine
- Access to unlimited online articles
- Your choice of weekly newsletters delivered straight to your inbox
RESEARCH
Investor Perception Studies
Regional guides to the best current exponents of IR. Find out why these companies were nominated by investors and learn how top-ranked companies conduct IR.
Strategy guides
A series of reports providing insight and guidance on a variety of IR issues. Discover best practice in ESG communications, sell-side coverage, direct targeting and more essential IR topics.
White papers
A regularly updated library of 75+ whitepapers on a wide range of topics, providing research data, analysis and guidance from a variety of industry experts.
ANNUAL SUBSCRIPTION $995 USD*
For more information, please contact Paul Campbell or call +44 20 8004 5337.
*Price per subscription, excluding VAT. Price may be different in the currency of your country, and this price will be displayed to you on the checkout page before you enter your payment details.
Our most popular subscription tier, IR Advanced includes all the benefits of an IR Essentials subscription, plus lots more:
BENEFITS OF IR ADVANCED INCLUDE:
- Full access to our online research portal, which includes more than two years of interactive research reports. Explore the portal here.
- Unlimited access to online features and news articles from the IR Magazine editorial team.
- Quarterly print and digital versions of IR Magazine, sent directly to you.
ADVANCED RESEARCH
NEW Views from the buy side
A series of reports exploring the requirements of the investment community, you'll learn exactly how investors want you to conduct IR activities such as meetings and presentations, and how to structure your website content.
NEW IR benchmarking reports
Analysis of IR activities and resources across regional, sector and market cap peer groups, these reports give you an insight into budgets, team sizes, senior management involvement and more.
Unlimited research report access
View samples of recent research reports here.
View our research portal here.
ANNUAL SUBSCRIPTION $1,495 USD*
For more information, please contact Paul Campbell or call +44 20 8004 5337.
*Price per subscription, excluding VAT. Price may be different in the currency of your country, and this price will be displayed to you on the checkout page before you enter your payment details.
A health check for your IR program, the IR Intel tier includes all the features of both the IR Essentials and IR Advanced tiers, plus:
BENEFITS OF IR INTEL INCLUDE:
CUSTOM RESEARCH
NEW Custom-tailored report
As part of our IR Intel subscription tier, you have the option of receiving a custom report written specifically for your company, with benefits including:
- Benchmarking of your IR activities and resources against your peer group
-
Suggestions from the Investment community on how you should conduct IR
-
Strategic guidance and recommendations from IR Magazine`s team of industry experts
-
Gain inside knowledge to improve your IR program.
-
View a sample of an IR Intel custom report here.
ANNUAL SUBSCRIPTION from $4,995 USD*
For more information, please contact Paul Campbell or call +44 20 8004 5337.
*Price per subscription, excluding VAT. Price may be different in the currency of your country, and this price will be displayed to you on the checkout page before you enter your payment details.
Contact us
Have a question? We'd love to hear from you!
For more information on advertising and sponsorship opportunities with IR Magazine, and to find out how we can help you achieve your marketing goals, please contact us. We look forward to hearing from you!
Ian Richman
President
Ian.Richman@irmagazine.com
Direct: +1 (212) 430 6865
Cell: +1 (917) 862 3811
222 Broadway, 19th Fl, New York, NY, 10038, US
Ross Ingram
Partnerships Manager, EMEA and Asia
Ross.Ingram@irmagazine.com
Tel: +44 (0) 208 004 0129
6 Lloyds Avenue, London, EC3N 3AX, UK
